Automated Inbound Lead Enrichment & Routing
Real-Time Company Intelligence & CRM Workflow Automation
Executive Overview
An automated workflow that instantly enriches incoming form submissions with firmographic data, evaluates ICP fit using AI criteria, and assigns prioritized follow-ups in the CRM.
Operational Problem & Inefficiency
Sales development reps spent hours researching prospective companies before outreach, leading to slow response times and inconsistent lead qualification scoring.
Engineered AI Architecture & Execution
Architected an automated webhook pipeline that enriches raw email domains with verified company data, generates executive summaries of the prospect's tech stack, and notifies the account owner via Slack with suggested outreach points.
Key Deliverables
Business Value Delivered
Technology Stack
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